Building direct relationships with farmers to create a transparent, traceable, and ethically sourced supply chain.
Farmer Direct Verified® is our pledge to work hand-in-hand with farmers, ensuring they receive fair compensation and the support they need to thrive. When you choose Westrock Coffee, you’re not just enjoying a premium product—you’re empowering farmers and contributing to a more equitable and sustainable future.
FDV started in 2019, with the build-out of a green coffee and inventory management system that tracks coffee from the time the farmer sells it to the time it is blended into a final packaged product.
Using all the data collected, we can connect customers to farmers and stitch together profitability and sustainable improvement opportunities at all levels of the global coffee trade. Since then, over 20,000 farmers have participated in this transparent platform, providing economic transparency on 1 million cups of coffee.
In 2021, we launched the second phase of FDV Coffee, using remote survey technology and on-the-ground expertise to gather data on the social risk, environmental stewardship status, and financial health of every FDV farm.
In addition, we piloted FDV data collection from our primary tea supply chains. This gives us a deep global understanding of the farmers’ ability to sustain their businesses in the face of climate change and other volatile factors
Farmer partners visited
Metrics collected to determine farm sustainability status
Farmer transactions verified for fair payment
