{"id":6962,"date":"2023-11-27T14:00:00","date_gmt":"2023-11-27T19:00:00","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/raiz-womens-group\/"},"modified":"2025-05-20T01:51:31","modified_gmt":"2025-05-20T06:51:31","slug":"raiz-womens-group","status":"publish","type":"post","link":"https:\/\/www.westrockcoffee.com\/pt-pt\/raiz-womens-group\/","title":{"rendered":"Ra\u00edz Women\u2019s Group"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">J\u00e1 ouviu falar do nosso Grupo de Mulheres Ra\u00edz?<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Luz_Marina_Grisales_Francy_Duqe_and_July_Duque_Abejorral_Antioquia_Colombia_3_600x600.jpg\" alt=\"Luz Marina Grisales com as filhas Francy e July\" class=\"wp-image-890\" srcset=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Luz_Marina_Grisales_Francy_Duqe_and_July_Duque_Abejorral_Antioquia_Colombia_3_600x600.jpg 600w, https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Luz_Marina_Grisales_Francy_Duqe_and_July_Duque_Abejorral_Antioquia_Colombia_3_600x600-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Luz Marina Grisales com as filhas Francy e July<\/figcaption><\/figure>\n<\/div>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"206\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/54-total-women_600x600.png\" alt=\"54 Mulheres no Total Participando no Grupo de Mulheres Raiz\" class=\"wp-image-891\" srcset=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/54-total-women_600x600.png 600w, https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/54-total-women_600x600-300x103.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<section class=\"px-4 py-12 xl:py-20 stats bg-white \">\n    <div class=\"max-w-7xl mx-auto\">\n                <div class=\"grid grid-cols-1 md:grid-cols-2 gap-20\">\n                            <div data-aos=\"fade-up\" class=\"flex flex-col gap-4 items-center\">\n                                        <div class=\"text-6xl font-black text-brand-purple whitespace-nowrap flex gap-2\">\n                                                <span>12<\/span>\n                                                <span>%<\/span>\n                                            <\/div>\n                    <div class=\"text-lg text-center md:text-left font-light leading-tight prose max-w-sm\"><p>The women&#8217;s farm yields are producing 12% more coffee than the Ra\u00edz group average.<\/p>\n<\/div>\n                <\/div>\n                            <div data-aos=\"fade-up\" class=\"flex flex-col gap-4 items-center\">\n                                        <div class=\"text-6xl font-black text-brand-purple whitespace-nowrap flex gap-2\">\n                                                <span>98<\/span>\n                                                <span>%<\/span>\n                                            <\/div>\n                    <div class=\"text-lg text-center md:text-left font-light leading-tight prose max-w-sm\"><p>Dos participantes reportam rendimentos mais altos.<\/p>\n<\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n<\/section><section class=\"px-4 py-12 xl:py-20 stats bg-white \">\n    <div class=\"max-w-7xl mx-auto\">\n                <div class=\"grid grid-cols-1 md:grid-cols-2 gap-20\">\n                            <div data-aos=\"fade-up\" class=\"flex flex-col gap-4 items-center\">\n                                        <div class=\"text-6xl font-black text-brand-purple whitespace-nowrap flex gap-2\">\n                                                <span>232<\/span>\n                                                <span>Acres<\/span>\n                                            <\/div>\n                    <div class=\"text-lg text-center md:text-left font-light leading-tight prose max-w-sm\"><p>De quinta e floresta protegidas da degrada\u00e7\u00e3o.<\/p>\n<\/div>\n                <\/div>\n                            <div data-aos=\"fade-up\" class=\"flex flex-col gap-4 items-center\">\n                                        <div class=\"text-6xl font-black text-brand-purple whitespace-nowrap flex gap-2\">\n                                                <span>3<\/span>\n                                            <\/div>\n                    <div class=\"text-lg text-center md:text-left font-light leading-tight prose max-w-sm\"><p>Anos depois, as mulheres ainda se encontram e trocam ideias sobre o agroneg\u00f3cio.<\/p>\n<\/div>\n                <\/div>\n                    <\/div>\n            <\/div>\n<\/section>\n<p>Houve duas causas principais pelas quais a Westrock Coffee desenvolveu o Ra\u00edz&#8217;s Women&#8217;s Group:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Estavam ocupados a cuidar das suas fam\u00edlias e a desempenhar um papel fundamental nas suas fazendas. Por conseguinte, reservar tempo para participar na forma\u00e7\u00e3o da Ra\u00edz e implementar pr\u00e1ticas agr\u00edcolas que exigiam mais tempo n\u00e3o era vi\u00e1vel. <\/li>\n\n\n\n<li>Muitas mulheres cresceram com a sensa\u00e7\u00e3o de que o neg\u00f3cio do caf\u00e9 era um espa\u00e7o apenas para homens, pelo que evitavam participar em forma\u00e7\u00f5es gerais.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"297\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol-Beatriz-Perez-Squares_600x600.jpg\" alt=\"Sol Beatriz Perez Amariles\" class=\"wp-image-893\" srcset=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol-Beatriz-Perez-Squares_600x600.jpg 600w, https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol-Beatriz-Perez-Squares_600x600-300x149.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Sol Beatriz Perez Amariles<\/figcaption><\/figure>\n<\/div>\n<p>Para ajudar a resolver o problema, a Westrock Coffee e os parceiros implementadores ofereceram um espa\u00e7o de forma\u00e7\u00e3o flex\u00edvel e exclusivo para mulheres, bem como um fundo para desafios.<br\/><\/p>\n\n<p>O espa\u00e7o de forma\u00e7\u00e3o oferecia forma\u00e7\u00e3o agr\u00edcola virtual que podia ser conclu\u00edda a qualquer momento e um quadro de mensagens em grupo para que as mulheres pudessem colocar quest\u00f5es. Al\u00e9m disso, um psic\u00f3logo ofereceu \u00e0s mulheres sess\u00f5es sobre como reconhecer o seu valor, expressar as desigualdades de g\u00e9nero, melhorar a sua confian\u00e7a e assumir a sua posi\u00e7\u00e3o na ind\u00fastria do caf\u00e9. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol_Beatriz_Perez_Abejorral_Antioquia_600x600.jpg\" alt=\"Sol Beatriz Perez Amariles a segurar um prato\" class=\"wp-image-894\" srcset=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol_Beatriz_Perez_Abejorral_Antioquia_600x600.jpg 600w, https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol_Beatriz_Perez_Abejorral_Antioquia_600x600-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\"> Sol Beatriz Perez Amariles<\/figcaption><\/figure>\n<\/div>\n<p>O fundo de desafio exigiu que as mulheres conclu\u00edssem uma s\u00e9rie de melhorias nas suas explora\u00e7\u00f5es com o apoio dos parceiros da Ra\u00edz. Todos os que completassem o fundo receberiam m\u00e1quinas de lavar roupa. Isto proporcionou um caso imediato de custo\/benef\u00edcio para as mulheres: a curto prazo, investem tempo em forma\u00e7\u00e3o e melhorias na explora\u00e7\u00e3o. A longo prazo, recebem recursos que lhes devolvem horas do seu dia.   <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"402\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol_Beatriz_Perez_Abejorral_Antioquia_4_1_600x600.jpg\" alt=\"Sol Beatriz Perez Amariles a posar para uma foto\" class=\"wp-image-895\" srcset=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol_Beatriz_Perez_Abejorral_Antioquia_4_1_600x600.jpg 600w, https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Sol_Beatriz_Perez_Abejorral_Antioquia_4_1_600x600-300x201.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption class=\"wp-element-caption\">Sol Beatriz Perez Amariles<\/figcaption><\/figure>\n<\/div>\n<p>A Westrock Coffee est\u00e1 entusiasmada com o sucesso deste programa piloto e ansiosa por ver como este grupo continuar\u00e1 a crescer, bem como a iniciar novos grupos no futuro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 ouviu falar do nosso Grupo de Mulheres Ra\u00edz? Houve duas causas principais pelas quais a Westrock Coffee desenvolveu o Ra\u00edz&#8217;s Women&#8217;s Group: Para ajudar a resolver o problema, a Westrock Coffee e os parceiros implementadores ofereceram um espa\u00e7o de forma\u00e7\u00e3o flex\u00edvel e exclusivo para mulheres, bem como um fundo para desafios. O espa\u00e7o de [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[181],"tags":[],"ppma_author":[55],"class_list":["post-6962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sustentabilidade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ra\u00edz Women\u2019s Group | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/raiz-womens-group\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ra\u00edz Women\u2019s Group | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"J\u00e1 ouviu falar do nosso Grupo de Mulheres Ra\u00edz? Houve duas causas principais pelas quais a Westrock Coffee desenvolveu o Ra\u00edz&#8217;s Women&#8217;s Group: Para ajudar a resolver o problema, a Westrock Coffee e os parceiros implementadores ofereceram um espa\u00e7o de forma\u00e7\u00e3o flex\u00edvel e exclusivo para mulheres, bem como um fundo para desafios. 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