{"id":6530,"date":"2024-10-01T21:20:30","date_gmt":"2024-10-02T02:20:30","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/percepcoes\/estudos-de-caso\/"},"modified":"2025-05-19T06:37:00","modified_gmt":"2025-05-19T11:37:00","slug":"estudos-de-caso","status":"publish","type":"page","link":"https:\/\/www.westrockcoffee.com\/pt-pt\/percepcoes\/estudos-de-caso\/","title":{"rendered":"Estudos de caso"},"content":{"rendered":"<section class=\"relative px-4 pt-8 md:pt-[180px] pb-32 bg-brand-purple overflow-hidden accent-hero \">\n    <img decoding=\"async\" class=\"absolute -right-[50%] md:right-[calc(0%-470px)] -top-[5%] md:-top-[25%] z-0 max-h-[840px]\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/themes\/timberland\/theme\/assets\/images\/elephant-v2.png\" alt=\"\" loading=\"eager\" \/>\n    <div class=\"max-w-7xl mx-auto flex flex-col justify-between gap-16\">\n        <nav class=\"list-none flex gap-2 text-white z-10 breadcrumbs\" aria-label=\"Breadcrumbs\">\n        <span><span><a href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/\">Casa<\/a><\/span><\/span>\n        <\/nav>\n        <div class=\"flex flex-col md:flex-row gap-4 md:gap-16 lg:gap-32 z-10\">\n            <h1 class=\"text-5xl xl:text-6xl 2xl:text-7xl text-white font-black uppercase md:w-2\/5\">Estudos de caso<\/h1>\n                            <div class=\"text-[22px] text-white md:w-3\/5 prose\"><p>No competitivo mercado do caf\u00e9 atual, destacar-se exige inova\u00e7\u00e3o e colabora\u00e7\u00e3o. Estabelecemos parcerias com marcas l\u00edderes para superar desafios e criar experi\u00eancias excecionais. Mergulhe nos nossos estudos de caso e descubra como ajudamos marcas como a sua a desenvolver programas personalizados e a manterem-se \u00e0 frente.  <\/p>\n<\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n<section data-aos=\"fade-up\" class=\"px-4 py-12 xl:py-20 bg-brand-blue-light featured-article \" >\n    <div class=\"max-w-7xl mx-auto flex flex-col gap-4 md:gap-0 md:flex-row\">\n        <div class=\"relative md:w-1\/2\">\n                                                                <img class=\"md:absolute -top-36 -mt-36 md:mt-0 lazyload\" data-src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/10\/Farmer-Direct-Verified-End-to-End-Traceability-for-Sustainable-Coffee-1024x682.jpeg\" alt=\"\" \/>\n        <\/div>\n        <div class=\"flex flex-col gap-6 md:w-1\/2 md:pl-16 lg:pl-24\">\n            <h2 class=\"text-3xl md:text-4xl lg:text-5xl font-black uppercase\">Verificado pela Farmer Direct: Rastreabilidade de ponta a ponta para caf\u00e9 sustent\u00e1vel<\/h2>\n            <div class=\"text-brand-purple text-2xl font-semibold\">Outubro 09, 2024<\/div>\n            <p class=\"text-[22px]\">Uma solu\u00e7\u00e3o digital para supermercados e retalhistas que procuram transpar\u00eancia e responsabilidade<\/p>\n            <a class=\"text-black font-medium text-xl md:text-[26px] flex gap-2 items-center group whitespace-nowrap\" aria-label=\"Read More about Verificado pela Farmer Direct: Rastreabilidade de ponta a ponta para caf\u00e9 sustent\u00e1vel\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/verificado-pela-farmer-direct-rastreabilidade-de-ponta-a-ponta-para-cafe-sustentavel\/\">\n                <span class=\"group-hover:text-brand-purple transition\">Ler mais<\/span> \n                <svg class=\"group-hover:translate-x-2 group-hover:text-brand-purple transition\" width=\"28\" height=\"25\" viewBox=\"0 0 28 25\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                    <path d=\"M27.28 11.52V13.32L14.24 24.48L12.68 22.28C17.08 18.84 22.28 15.24 25.12 13.56L24.88 12.96C20.92 13.44 13.32 13.72 7.32 13.72H2.98023e-08L2.98023e-08 11.12H7.32C13.32 11.12 20.92 11.44 24.88 11.96L25.12 11.32C22.08 9.48 17.12 6 12.68 2.56L14.36 0.439998L27.28 11.52Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>\n\n<section class=\"bg-brand-gray px-4 article-listing \" >\n        <div class=\"max-w-7xl mx-auto py-16\" x-data=\"loadMorePosts()\">\n        <div class=\"filters\" x-data=\"{ activeFilter: 0 }\">\n                                                            <div class=\"flex gap-2 flex-wrap mb-16\">\n                        <button @click=\"filterPosts('case-study', 'all'), activeFilter = 0\" class=\"border border-black px-1 text-black\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 0, 'bg-white hover:bg-brand-gray': activeFilter !== 0 }\">All<\/button>\n                                                                                <button @click=\"filterPosts('case-study', 'cafe-pt-pt'), activeFilter = 1\" class=\"border border-black px-1 bg-white text-black hover:bg-brand-gray\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 1, 'bg-white hover:bg-brand-gray': activeFilter !== 1 }\">Caf\u00e9<\/button>\n                                                                                <button @click=\"filterPosts('case-study', 'cha-e-energia'), activeFilter = 2\" class=\"border border-black px-1 bg-white text-black hover:bg-brand-gray\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 2, 'bg-white hover:bg-brand-gray': activeFilter !== 2 }\">Ch\u00e1 e Energia<\/button>\n                                                                                <button @click=\"filterPosts('case-study', 'equipamentos-e-servicos'), activeFilter = 3\" class=\"border border-black px-1 bg-white text-black hover:bg-brand-gray\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 3, 'bg-white hover:bg-brand-gray': activeFilter !== 3 }\">Equipamentos e Servi\u00e7os<\/button>\n                                                                                <button @click=\"filterPosts('case-study', 'experiencia-no-setor'), activeFilter = 4\" class=\"border border-black px-1 bg-white text-black hover:bg-brand-gray\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 4, 'bg-white hover:bg-brand-gray': activeFilter !== 4 }\">Experi\u00eancia no setor<\/button>\n                                                                                <button @click=\"filterPosts('case-study', 'health-care'), activeFilter = 5\" class=\"border border-black px-1 bg-white text-black hover:bg-brand-gray\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 5, 'bg-white hover:bg-brand-gray': activeFilter !== 5 }\">Health Care<\/button>\n                                                                                <button @click=\"filterPosts('case-study', 'inovacao'), activeFilter = 6\" class=\"border border-black px-1 bg-white text-black hover:bg-brand-gray\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 6, 'bg-white hover:bg-brand-gray': activeFilter !== 6 }\">Inova\u00e7\u00e3o<\/button>\n                                                                                <button @click=\"filterPosts('case-study', 'retalho-e-bens-de-consumo'), activeFilter = 7\" class=\"border border-black px-1 bg-white text-black hover:bg-brand-gray\" :class=\"{ 'bg-black text-white hover:bg-black\/80': activeFilter == 7, 'bg-white hover:bg-brand-gray': activeFilter !== 7 }\">Retalho e bens de consumo<\/button>\n                                            <\/div>\n                                    <\/div>\n                <div class=\"grid grid-cols-2 md:grid-cols-3 gap-4 mb-12\">\n                                                                    <a class=\"group bg-white p-4 hover:bg-brand-purple transition\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/preparar-para-o-sucesso-adaptar-o-cafe-a-nova-oferta-de-um-qsr\/\" title=\"Preparar para o sucesso: adaptar o caf\u00e9 \u00e0 nova oferta de um QSR\" x-show.important=\"defaultPosts\">\n                        <div class=\"flex flex-col justify-between h-full gap-16\">\n                                                                                                                                                                                                <sm class=\"font-bold md:text-lg group-hover:text-white\"><span class=\"h-2.5 w-2.5 inline-block bg-brand-purple group-hover:bg-white mr-1.5\"><\/span>Caf\u00e9<\/sm>\n                                                        <div>\n                                <div class=\"font-bold md:text-2xl text-black group-hover:text-white\">Preparar para o sucesso: adaptar o caf\u00e9 \u00e0 nova oferta de um QSR<\/div>\n                                <date class=\"text-[#545454] font-medium text-sm md:text-lg group-hover:text-white\">Outubro 09, 2024<\/date>\n                            <\/div>\n                        <\/div>\n                    <\/a>\n                                                        <a class=\"group bg-white p-4 hover:bg-brand-yellow transition\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/parceria-saborosa-a-evolucao-do-cha-de-um-qsr\/\" title=\"Parceria Saborosa: A Evolu\u00e7\u00e3o do Ch\u00e1 de um QSR\" x-show.important=\"defaultPosts\">\n                        <div class=\"flex flex-col justify-between h-full gap-16\">\n                                                                                                                                                                                                <sm class=\"font-bold md:text-lg \"><span class=\"h-2.5 w-2.5 inline-block bg-brand-yellow group-hover:bg-black mr-1.5\"><\/span>Ch\u00e1 e Energia, Inova\u00e7\u00e3o<\/sm>\n                                                        <div>\n                                <div class=\"font-bold md:text-2xl text-black \">Parceria Saborosa: A Evolu\u00e7\u00e3o do Ch\u00e1 de um QSR<\/div>\n                                <date class=\"text-[#545454] font-medium text-sm md:text-lg group-hover:text-black\">Outubro 09, 2024<\/date>\n                            <\/div>\n                        <\/div>\n                    <\/a>\n                                <div class=\"md:row-span-2 md:col-start-3 bg-cover flex justify-end col-span-2 md:col-span-1 min-h-52 md:min-h-none lazyload\" data-bg=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/10\/sustainability-report-1080x1080-1.jpg\" x-show.important=\"defaultPosts\">\n                    <div class=\"flex items-end bg-gradient-to-t from-black\/80 via-transparent to-transparent w-full\">\n                        <a target=\"_blank\" rel=\"noopener noreferrer\" title=\"Download This Report (opens in a new tab)\" aria-label=\"Download This Report (opens in a new tab)\" class=\"group flex gap-2 items-center justify-center border border-white text-white px-2 py-1 hover:bg-black transition mt-auto w-full m-4 leading-tight\" href=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/10\/WROC_9551_2024_Sustainability_Report-Web2.pdf\">\n                            <svg class=\"text-white group-hover:text-brand-gray transition max-w-[14px] md:max-w-none\" width=\"19\" height=\"17\" viewBox=\"0 0 19 17\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                <path d=\"M16.8453 16.5H2.15468C1.518 16.5 1 15.9906 1 15.3641V11.6857C1 11.3895 1.23969 11.1493 1.53522 11.1493C1.83076 11.1493 2.07044 11.3895 2.07044 11.6857V15.3641C2.07044 15.3939 2.10488 15.4271 2.15468 15.4271H16.8453C16.8951 15.4271 16.9296 15.3939 16.9296 15.3641V11.6857C16.9296 11.3895 17.1692 11.1493 17.4648 11.1493C17.7603 11.1493 18 11.3895 18 11.6857V15.3641C18 15.9906 17.482 16.5 16.8453 16.5ZM14.4592 6.98248C14.2502 6.77302 13.9114 6.77302 13.7024 6.98248L10.0355 10.658V1.03647C10.0355 0.740247 9.79577 0.5 9.50023 0.5C9.2047 0.5 8.96501 0.740247 8.96501 1.03647V10.658L5.29805 6.98248C5.08908 6.77302 4.75027 6.77302 4.5413 6.98248C4.33233 7.19194 4.33233 7.53155 4.5413 7.741L9.12232 12.3328C9.22285 12.4335 9.35875 12.49 9.5007 12.49C9.64265 12.49 9.77901 12.4335 9.87908 12.3328L14.4601 7.741C14.6691 7.53155 14.6691 7.19194 14.4601 6.98248H14.4592Z\" fill=\"currentColor\" stroke=\"currentColor\"\/>\n                            <\/svg>\n                            <span class=\"md:text-lg\">Descarregue este relat\u00f3rio<\/span>\n                        <\/a>\n                    <\/div>\n                <\/div>\n                                                        <a class=\"group bg-white p-4 hover:bg-brand-orange transition\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\/\" title=\"Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR\" x-show.important=\"defaultPosts\">\n                        <div class=\"flex flex-col justify-between h-full gap-16\">\n                                                                                                                                                                                                <sm class=\"font-bold md:text-lg group-hover:text-white\"><span class=\"h-2.5 w-2.5 inline-block bg-brand-orange group-hover:bg-white mr-1.5\"><\/span>Ch\u00e1 e Energia<\/sm>\n                                                        <div>\n                                <div class=\"font-bold md:text-2xl text-black group-hover:text-white\">Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR<\/div>\n                                <date class=\"text-[#545454] font-medium text-sm md:text-lg group-hover:text-white\">Outubro 09, 2024<\/date>\n                            <\/div>\n                        <\/div>\n                    <\/a>\n                                                        <a class=\"group bg-white p-4 hover:bg-brand-green transition\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/preparar-para-alem-das-expectativas-a-viagem-de-um-qsr-rumo-ao-sucesso-do-cafe-quente\/\" title=\"Preparar para al\u00e9m das expectativas: a viagem de um QSR rumo ao sucesso do caf\u00e9 quente\" x-show.important=\"defaultPosts\">\n                        <div class=\"flex flex-col justify-between h-full gap-16\">\n                                                                                                                                                                                                <sm class=\"font-bold md:text-lg group-hover:text-white\"><span class=\"h-2.5 w-2.5 inline-block bg-brand-green group-hover:bg-white mr-1.5\"><\/span>Caf\u00e9<\/sm>\n                                                        <div>\n                                <div class=\"font-bold md:text-2xl text-black group-hover:text-white\">Preparar para al\u00e9m das expectativas: a viagem de um QSR rumo ao sucesso do caf\u00e9 quente<\/div>\n                                <date class=\"text-[#545454] font-medium text-sm md:text-lg group-hover:text-white\">Outubro 09, 2024<\/date>\n                            <\/div>\n                        <\/div>\n                    <\/a>\n                                                        <a class=\"group bg-white p-4 hover:bg-brand-brown transition\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/construir-melhores-experiencias-para-os-doentes\/\" title=\"Construir melhores experi\u00eancias para os doentes\" x-show.important=\"defaultPosts\">\n                        <div class=\"flex flex-col justify-between h-full gap-16\">\n                                                                                                                                                                                                <sm class=\"font-bold md:text-lg group-hover:text-white\"><span class=\"h-2.5 w-2.5 inline-block bg-brand-brown group-hover:bg-white mr-1.5\"><\/span>Caf\u00e9, Health Care<\/sm>\n                                                        <div>\n                                <div class=\"font-bold md:text-2xl text-black group-hover:text-white\">Construir melhores experi\u00eancias para os doentes<\/div>\n                                <date class=\"text-[#545454] font-medium text-sm md:text-lg group-hover:text-white\">Outubro 09, 2024<\/date>\n                            <\/div>\n                        <\/div>\n                    <\/a>\n                                                        <a class=\"group bg-white p-4 hover:bg-brand-blue transition\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/verificado-pela-farmer-direct-rastreabilidade-de-ponta-a-ponta-para-cafe-sustentavel\/\" title=\"Verificado pela Farmer Direct: Rastreabilidade de ponta a ponta para caf\u00e9 sustent\u00e1vel\" x-show.important=\"defaultPosts\">\n                        <div class=\"flex flex-col justify-between h-full gap-16\">\n                                                                                                                                                                                                <sm class=\"font-bold md:text-lg group-hover:text-white\"><span class=\"h-2.5 w-2.5 inline-block bg-brand-blue group-hover:bg-white mr-1.5\"><\/span>Caf\u00e9, Retalho e bens de consumo, Sustentabilidade<\/sm>\n                                                        <div>\n                                <div class=\"font-bold md:text-2xl text-black group-hover:text-white\">Verificado pela Farmer Direct: Rastreabilidade de ponta a ponta para caf\u00e9 sustent\u00e1vel<\/div>\n                                <date class=\"text-[#545454] font-medium text-sm md:text-lg group-hover:text-white\">Outubro 09, 2024<\/date>\n                            <\/div>\n                        <\/div>\n                    <\/a>\n                                                        <a class=\"group bg-white p-4 hover:bg-brand-purple transition\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/raizes-reais-um-caminho-mais-acessivel-para-um-cafe-sustentavel\/\" title=\"Ra\u00edzes Reais: Um Caminho Mais Acess\u00edvel para um Caf\u00e9 Sustent\u00e1vel\" x-show.important=\"defaultPosts\">\n                        <div class=\"flex flex-col justify-between h-full gap-16\">\n                                                                                                                                                                                                <sm class=\"font-bold md:text-lg group-hover:text-white\"><span class=\"h-2.5 w-2.5 inline-block bg-brand-purple group-hover:bg-white mr-1.5\"><\/span>Caf\u00e9, Sustentabilidade<\/sm>\n                                                        <div>\n                                <div class=\"font-bold md:text-2xl text-black group-hover:text-white\">Ra\u00edzes Reais: Um Caminho Mais Acess\u00edvel para um Caf\u00e9 Sustent\u00e1vel<\/div>\n                                <date class=\"text-[#545454] font-medium text-sm md:text-lg group-hover:text-white\">Outubro 09, 2024<\/date>\n                            <\/div>\n                        <\/div>\n                    <\/a>\n                                        <template x-for=\"(item, index) in posts\" :key=\"item.id\">\n\t\t\t\t<a :href=\"item.permalink\" class=\"group bg-white p-4 flex flex-col justify-between\" \n                    :class=\"{ 'hover:bg-brand-purple': index % 6 === 0,\n                        'hover:bg-brand-yellow': index % 6 === 1,\n         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mais\n            <\/a>\n        <\/div>\n    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":6315,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-6530","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estudos de caso | Westrock Coffee<\/title>\n<meta name=\"description\" content=\"Westrock Coffee aims to be the world&#039;s most competitive and innovative provider of beverage solutions. 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