{"id":7150,"date":"2022-03-08T15:20:56","date_gmt":"2022-03-08T20:20:56","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/news\/westrock-coffee-company-sd-coffee-tea-anuncia-avanco-sob-uma-unica-marca\/"},"modified":"2022-03-08T15:20:56","modified_gmt":"2022-03-08T20:20:56","slug":"westrock-coffee-company-sd-coffee-tea-anuncia-avanco-sob-uma-unica-marca","status":"publish","type":"news","link":"https:\/\/www.westrockcoffee.com\/pt-pt\/news\/westrock-coffee-company-sd-coffee-tea-anuncia-avanco-sob-uma-unica-marca\/","title":{"rendered":"Westrock Coffee Company, S&amp;D Coffee &amp; Tea anuncia avan\u00e7o sob uma \u00fanica marca"},"content":{"rendered":"<p><strong><span><img decoding=\"async\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Westrock_Vertical_Logo_One_Color_RGB_ad662968-7c84-4733-a195-5fba23a182a4_480x480.png\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/span><\/strong><\/p>\n<p><strong><span>LITTLE ROCK, Arkansas (8 de mar\u00e7o de 2022) &#8211; <\/span><\/strong><span>Westrock Coffee Company, LLC (Westrock Coffee) e S&amp;D Coffee &amp; A Tea (S&amp;D), uma subsidi\u00e1ria da Westrock Coffee, anunciou hoje uma reformula\u00e7\u00e3o unificada da marca, que apresentar\u00e1 uma nova identidade visual como uma \u00fanica organiza\u00e7\u00e3o. No futuro, as duas empresas come\u00e7ar\u00e3o a prestar servi\u00e7os sob um \u00fanico nome, Westrock Coffee, refor\u00e7ando o compromisso partilhado de ambas as organiza\u00e7\u00f5es em construir e operar eficientemente a principal cadeia de fornecimento integrada de caf\u00e9, ch\u00e1 e extratos do mundo.  <\/span><\/p>\n<p><span>\u201cA marca n\u00e3o se resume a um novo log\u00f3tipo e \u00e0s suas cores associadas, a nossa marca \u00e9 o que vivemos todos os dias, e esta mudan\u00e7a visual sinaliza o nosso compromisso intransigente com as pessoas que nos impulsionam\u201d, disse Scott Ford, CEO e cofundador da Westrock Coffee. \u201c\u00c0 medida que procuramos apresentar a nossa organiza\u00e7\u00e3o a cada vez mais clientes em todo o mundo, percebemos uma maior oportunidade de acelerar a nossa miss\u00e3o como uma s\u00f3, e a necessidade de continuidade da marca \u00e9 fundamental para o nosso sucesso.\u201d  <\/span><\/p>\n<p><span>Em 2020, a Westrock Coffee adquiriu a S&amp;D, combinando o principal fornecedor de caf\u00e9 de marca pr\u00f3pria para o retalho com o principal fornecedor de caf\u00e9, ch\u00e1 e extratos para foodservice. A empresa combinada est\u00e1 a preparar-se para o crescimento futuro sob o nome Westrock Coffee e anunciou recentemente a expans\u00e3o das suas instala\u00e7\u00f5es globais de desenvolvimento, fabrico e embalagem de caf\u00e9, ch\u00e1 e extratos no centro do Arkansas, Concord, Carolina do Norte, e Johor Bahru, Mal\u00e1sia.  <\/span><\/p>\n<p><span>Os parceiros e clientes da Westrock Coffee ver\u00e3o um novo log\u00f3tipo modernizado que aparecer\u00e1 em todos os meios e materiais, incluindo sinaliza\u00e7\u00e3o de edif\u00edcios, marca de frota, plataformas de redes sociais e comunica\u00e7\u00f5es tradicionais e digitais. Para coincidir com a reformula\u00e7\u00e3o da marca, a Westrock Coffee lan\u00e7ou um site redesenhado, que reflete as ofertas da marca combinada, que pode ser encontrado em <a href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/\">WestrockCoffee.com.<\/a> <\/span><\/p>\n<p><span>\u201cA nossa marca unificada traz uma nova vida e oportunidade \u00e0 nossa organiza\u00e7\u00e3o em crescimento, permitindo-nos concentrar-nos em mais transpar\u00eancia para as pessoas que nos impulsionam e otimizar a nossa cadeia de abastecimento para o bem dos nossos parceiros agricultores e dos nossos valiosos clientes\u201d, disse Ford.<\/span><span> <\/span><\/p>\n<p style=\"text-align: center;\"><span>###<\/span><strong><span> <\/span><\/strong><\/p>\n<p><strong><span>Sobre a Westrock Coffee Company<\/span><\/strong><\/p>\n<p><span>W<\/span><span>estrock Coffee Company, LLC \u00e9 o principal fornecedor de servi\u00e7os integrados de caf\u00e9, ch\u00e1 e extrato nos Estados Unidos, fornecendo fornecimento e financiamento de caf\u00e9, gest\u00e3o da cadeia de abastecimento, desenvolvimento de produtos, torrefa\u00e7\u00e3o, embalagem e servi\u00e7os de distribui\u00e7\u00e3o para retalhistas, restaurantes, lojas de conveni\u00eancia, contas comerciais e clientes de hotelaria em todo o mundo. Com escrit\u00f3rios em 10 pa\u00edses, a empresa obt\u00e9m caf\u00e9 e ch\u00e1 de 35 pa\u00edses de origem. <\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LITTLE ROCK, Arkansas (8 de mar\u00e7o de 2022) &#8211; Westrock Coffee Company, LLC (Westrock Coffee) e S&amp;D Coffee &amp; A Tea (S&amp;D), uma subsidi\u00e1ria da Westrock Coffee, anunciou hoje uma reformula\u00e7\u00e3o unificada da marca, que apresentar\u00e1 uma nova identidade visual como uma \u00fanica organiza\u00e7\u00e3o. No futuro, as duas empresas come\u00e7ar\u00e3o a prestar servi\u00e7os sob um [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7152,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[179],"tags":[],"ppma_author":[56],"class_list":["post-7150","news","type-news","status-publish","has-post-thumbnail","hentry","category-noticias-pt-pt"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Westrock Coffee Company, S&amp;D Coffee &amp; Tea anuncia avan\u00e7o sob uma \u00fanica marca % | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/news\/westrock-coffee-company-sd-coffee-tea-anuncia-avanco-sob-uma-unica-marca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Westrock Coffee Company, S&amp;D Coffee &amp; Tea anuncia avan\u00e7o sob uma \u00fanica marca % | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"LITTLE ROCK, Arkansas (8 de mar\u00e7o de 2022) &#8211; Westrock Coffee Company, LLC (Westrock Coffee) e S&amp;D Coffee &amp; A Tea (S&amp;D), uma subsidi\u00e1ria da Westrock Coffee, anunciou hoje uma reformula\u00e7\u00e3o unificada da marca, que apresentar\u00e1 uma nova identidade visual como uma \u00fanica organiza\u00e7\u00e3o. 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