{"id":6620,"date":"2024-10-09T19:50:48","date_gmt":"2024-10-10T00:50:48","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\/"},"modified":"2025-05-19T03:02:05","modified_gmt":"2025-05-19T08:02:05","slug":"transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\/","title":{"rendered":"Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Situa\u00e7\u00e3o<\/h2>\n\n<p class=\"wp-block-paragraph\">Um QSR l\u00edder enfrentou um desempenho estagnado nas vendas de ch\u00e1 gelado, apesar de acreditar na qualidade do produto. O feedback do consumidor sugeriu uma falta de diferencia\u00e7\u00e3o na sua oferta. <\/p>\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o<\/h2>\n\n<p class=\"wp-block-paragraph\">A Westrock iniciou uma iniciativa estrat\u00e9gica de reformula\u00e7\u00e3o da marca para revitalizar o ch\u00e1 gelado do QSR. Ao criar uma personalidade de marca atraente e ao estabelecer uma identidade distinta, a Westrock pretendia elevar o apelo e a competitividade do ch\u00e1 gelado no mercado. <\/p>\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n<p class=\"wp-block-paragraph\">Os esfor\u00e7os de reformula\u00e7\u00e3o da marca produziram um sucesso not\u00e1vel. As vendas de ch\u00e1 gelado aumentaram, atingindo uns impressionantes 70 gal\u00f5es por dia por loja \u2014 um aumento significativo que superou as expectativas iniciais. A transforma\u00e7\u00e3o da marca de ch\u00e1 gelado n\u00e3o s\u00f3 aumentou as vendas como tamb\u00e9m melhorou a imagem geral da marca QSR e a satisfa\u00e7\u00e3o do cliente.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Um QSR l\u00edder enfrentou um desempenho estagnado nas vendas de ch\u00e1 gelado, apesar de acreditar na qualidade do produto. O feedback do consumidor sugeriu uma falta de diferencia\u00e7\u00e3o na sua oferta. <\/p>\n","protected":false},"author":6,"featured_media":6622,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[186],"tags":[],"ppma_author":[55],"class_list":["post-6620","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-cha-e-energia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"Um QSR l\u00edder enfrentou um desempenho estagnado nas vendas de ch\u00e1 gelado, apesar de acreditar na qualidade do produto. O feedback do consumidor sugeriu uma falta de diferencia\u00e7\u00e3o na sua oferta.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\/\" \/>\n<meta property=\"og:site_name\" content=\"Westrock Coffee\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-19T08:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/10\/Iced-Tea-Transformation-A-QSRs-Refreshing-Approach-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/\",\"url\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/\",\"name\":\"Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR | Westrock Coffee\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.westrockcoffee.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Iced-Tea-Transformation-A-QSRs-Refreshing-Approach-scaled.jpg\",\"datePublished\":\"2024-10-10T00:50:48+00:00\",\"dateModified\":\"2025-05-19T08:02:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.westrockcoffee.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Iced-Tea-Transformation-A-QSRs-Refreshing-Approach-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.westrockcoffee.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/Iced-Tea-Transformation-A-QSRs-Refreshing-Approach-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/case-study\\\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Casa\",\"item\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/#website\",\"url\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/\",\"name\":\"Westrock Coffee\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.westrockcoffee.com\\\/pt-pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR | Westrock Coffee","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/transformacao-do-cha-gelado-uma-abordagem-refrescante-de-um-qsr\/","og_locale":"pt_PT","og_type":"article","og_title":"Transforma\u00e7\u00e3o do Ch\u00e1 Gelado: Uma Abordagem Refrescante de um QSR | Westrock Coffee","og_description":"Um QSR l\u00edder enfrentou um desempenho estagnado nas vendas de ch\u00e1 gelado, apesar de acreditar na qualidade do produto. 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