{"id":6547,"date":"2024-10-09T18:34:28","date_gmt":"2024-10-09T23:34:28","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/verificado-pela-farmer-direct-rastreabilidade-de-ponta-a-ponta-para-cafe-sustentavel\/"},"modified":"2025-05-19T01:53:07","modified_gmt":"2025-05-19T06:53:07","slug":"verificado-pela-farmer-direct-rastreabilidade-de-ponta-a-ponta-para-cafe-sustentavel","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/verificado-pela-farmer-direct-rastreabilidade-de-ponta-a-ponta-para-cafe-sustentavel\/","title":{"rendered":"Verificado pela Farmer Direct: Rastreabilidade de ponta a ponta para caf\u00e9 sustent\u00e1vel"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Situation<\/h2>\n\n<p>Um grande retalhista\/merceeiro pretendia 100% de rastreabilidade digital do agricultor at\u00e9 ao produto final para a sua marca pr\u00f3pria, para al\u00e9m das suas compras certificadas padr\u00e3o para os seus produtos.<\/p>\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o<\/h2>\n\n<p>Cri\u00e1mos o Farmer Direct Verified\u00ae. Trata-se de um sistema de rastreabilidade digital, um processo de produ\u00e7\u00e3o e uma rede de fornecedores estrat\u00e9gicos que podem ser incorporados em qualquer plataforma de fornecimento sustent\u00e1vel, incluindo certifica\u00e7\u00f5es. Permite-nos capturar o nome do agricultor, a localiza\u00e7\u00e3o, a cadeia de abastecimento e os detalhes da transa\u00e7\u00e3o de cada gr\u00e3o no sistema, acompanhando-o desde o ponto de venda do agricultor at\u00e9 ao produto embalado entregue ao cliente.  <\/p>\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>13 milh\u00f5es de libras. de caf\u00e9 rastreados desde o cliente at\u00e9 48.858 produtores certificados s\u00f3 em 2023. <\/li>\n\n\n\n<li>19 produtos acabados rastre\u00e1veis \u200b\u200bentregues digitalmente aos nossos clientes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Uma solu\u00e7\u00e3o digital para supermercados e retalhistas que procuram transpar\u00eancia e responsabilidade<\/p>\n","protected":false},"author":6,"featured_media":6549,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[182,183,181],"tags":[],"ppma_author":[55],"class_list":["post-6547","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-cafe-pt-pt","category-retalho-e-bens-de-consumo","category-sustentabilidade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Verificado pela Farmer Direct: Rastreabilidade de ponta a ponta para caf\u00e9 sustent\u00e1vel | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/verificado-pela-farmer-direct-rastreabilidade-de-ponta-a-ponta-para-cafe-sustentavel\/\" \/>\n<meta property=\"og:locale\" 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