{"id":6544,"date":"2024-10-09T18:29:18","date_gmt":"2024-10-09T23:29:18","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/raizes-reais-um-caminho-mais-acessivel-para-um-cafe-sustentavel\/"},"modified":"2025-05-19T03:12:49","modified_gmt":"2025-05-19T08:12:49","slug":"raizes-reais-um-caminho-mais-acessivel-para-um-cafe-sustentavel","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/raizes-reais-um-caminho-mais-acessivel-para-um-cafe-sustentavel\/","title":{"rendered":"Ra\u00edzes Reais: Um Caminho Mais Acess\u00edvel para um Caf\u00e9 Sustent\u00e1vel"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Situa\u00e7\u00e3o<\/h2>\n\n<p>As principais marcas de lojas de conveni\u00eancia e distribui\u00e7\u00e3o dos EUA precisavam de uma op\u00e7\u00e3o de caf\u00e9 que cumprisse os principais requisitos sociais e ambientais a um pre\u00e7o inferior ao das certifica\u00e7\u00f5es. O fornecimento sustent\u00e1vel e a prote\u00e7\u00e3o da marca a um pre\u00e7o mais baixo exigiram um novo tipo de cadeia de abastecimento que exigisse menos auditoria e um apoio mais direcionado ao agricultor. <\/p>\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o<\/h2>\n\n<p>Cri\u00e1mos a Real Roots\u2122 com parceiros da cadeia de abastecimento que adotam uma abordagem de toler\u00e2ncia zero a problemas sociais e ambientais inaceit\u00e1veis, ao mesmo tempo que fornecem aos agricultores servi\u00e7os b\u00e1sicos de assist\u00eancia \u00e0 sustentabilidade a um custo premium acess\u00edvel.<\/p>\n\n<h2 class=\"wp-block-heading\">Cri\u00e1mos a Real Roots\u2122 com parceiros da cadeia de abastecimento que adotam uma abordagem de toler\u00e2ncia zero a problemas sociais e ambientais inaceit\u00e1veis, ao mesmo tempo que fornecem aos agricultores servi\u00e7os b\u00e1sicos de assist\u00eancia \u00e0 sustentabilidade a um custo premium acess\u00edvel.<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Caf\u00e9 Real Roots\u2122 dispon\u00edvel em 18 origens<\/li>\n\n\n\n<li>Mais de 10.000 visitas de servi\u00e7o t\u00e9cnico a agricultores em 2023<\/li>\n\n\n\n<li>Pr\u00e9mios de sustentabilidade historicamente mais baixos do que as certifica\u00e7\u00f5es<\/li>\n\n\n\n<li>Garantia de fornecimento respons\u00e1vel para os nossos clientes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Situa\u00e7\u00e3o As principais marcas de lojas de conveni\u00eancia e distribui\u00e7\u00e3o dos EUA precisavam de uma op\u00e7\u00e3o de caf\u00e9 que cumprisse os principais requisitos sociais e ambientais a um pre\u00e7o inferior ao das certifica\u00e7\u00f5es. O fornecimento sustent\u00e1vel e a prote\u00e7\u00e3o da marca a um pre\u00e7o mais baixo exigiram um novo tipo de cadeia de abastecimento que [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6546,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[182,181],"tags":[],"ppma_author":[55],"class_list":["post-6544","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-cafe-pt-pt","category-sustentabilidade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ra\u00edzes Reais: Um Caminho Mais Acess\u00edvel para um Caf\u00e9 Sustent\u00e1vel | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/raizes-reais-um-caminho-mais-acessivel-para-um-cafe-sustentavel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ra\u00edzes Reais: Um Caminho Mais Acess\u00edvel para um Caf\u00e9 Sustent\u00e1vel | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"Situa\u00e7\u00e3o As principais marcas de lojas de conveni\u00eancia e distribui\u00e7\u00e3o dos EUA precisavam de uma op\u00e7\u00e3o de caf\u00e9 que cumprisse os principais requisitos sociais e ambientais a um pre\u00e7o inferior ao das certifica\u00e7\u00f5es. 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