{"id":6541,"date":"2024-10-09T18:21:45","date_gmt":"2024-10-09T23:21:45","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/sustentabilidade-raiz-um-caminho-para-uma-aquisicao-de-cafe-etica-e-escalavel\/"},"modified":"2025-05-19T01:48:20","modified_gmt":"2025-05-19T06:48:20","slug":"sustentabilidade-raiz-um-caminho-para-uma-aquisicao-de-cafe-etica-e-escalavel","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/sustentabilidade-raiz-um-caminho-para-uma-aquisicao-de-cafe-etica-e-escalavel\/","title":{"rendered":"Sustentabilidade Ra\u00edz: Um Caminho para uma Aquisi\u00e7\u00e3o de Caf\u00e9 \u00c9tica e Escal\u00e1vel"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Situa\u00e7\u00e3o<\/h2>\n\n<p>Um QSR de topo necessitava de um caminho para um caf\u00e9 100% de origem sustent\u00e1vel que 1). Cumpriu as normas internacionais de prote\u00e7\u00e3o ambiental, direitos humanos e garantia \u00e9tica auditada; 2). Criou flexibilidade na cadeia de abastecimento e nos pre\u00e7os; e 3). Criou uma hist\u00f3ria de marca aut\u00eantica   <\/p>\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00e3o<\/h2>\n\n<p>Cri\u00e1mos o Ra\u00edz Sustainability\u2122, uma solu\u00e7\u00e3o inclusiva de fornecimento sustent\u00e1vel que fornece aos agricultores os servi\u00e7os de que necessitam para prosperar e aos clientes um programa de caf\u00e9 sustent\u00e1vel transparente, escal\u00e1vel e incompar\u00e1vel. A Ra\u00edz \u00e9 apoiada por um padr\u00e3o de conformidade escrito e auditado por terceiros para estar ao mesmo n\u00edvel de outras certifica\u00e7\u00f5es, ao mesmo tempo que eleva a liga\u00e7\u00e3o entre o agricultor e o cliente. <\/p>\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li><strong>Escal\u00e1vel: <\/strong>A Ra\u00edz abrange 6 origens com capacidade de expans\u00e3o junto dos nossos clientes<\/li>\n\n\n\n<li><strong>Flex\u00edvel: <\/strong>pode ser utilizado de forma intercambi\u00e1vel com certifica\u00e7\u00f5es para dar flexibilidade \u00e0 cadeia de abastecimento dos clientes<\/li>\n\n\n\n<li><strong>Seguran\u00e7a de custo premium: <\/strong>os pr\u00e9mios de sustentabilidade s\u00e3o transparentes e limitados, para que os clientes tenham a certeza de que o seu dinheiro est\u00e1 a ser investido exatamente onde tem mais impacto.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Situa\u00e7\u00e3o Um QSR de topo necessitava de um caminho para um caf\u00e9 100% de origem sustent\u00e1vel que 1). Cumpriu as normas internacionais de prote\u00e7\u00e3o ambiental, direitos humanos e garantia \u00e9tica auditada; 2). Criou flexibilidade na cadeia de abastecimento e nos pre\u00e7os; e 3). Criou uma hist\u00f3ria de marca aut\u00eantica Solu\u00e7\u00e3o Cri\u00e1mos o Ra\u00edz Sustainability\u2122, uma [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":6543,"menu_order":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[182,181],"tags":[],"ppma_author":[55],"class_list":["post-6541","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-cafe-pt-pt","category-sustentabilidade"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustentabilidade Ra\u00edz: Um Caminho para uma Aquisi\u00e7\u00e3o de Caf\u00e9 \u00c9tica e Escal\u00e1vel | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/pt-pt\/case-study\/sustentabilidade-raiz-um-caminho-para-uma-aquisicao-de-cafe-etica-e-escalavel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustentabilidade Ra\u00edz: Um Caminho para uma Aquisi\u00e7\u00e3o de Caf\u00e9 \u00c9tica e Escal\u00e1vel | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"Situa\u00e7\u00e3o Um QSR de topo necessitava de um caminho para um caf\u00e9 100% de origem sustent\u00e1vel que 1). 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