{"id":4640,"date":"2024-10-09T19:39:10","date_gmt":"2024-10-10T00:39:10","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/%ea%b8%b0%eb%8c%80-%ec%9d%b4%ec%83%81%ec%9d%98-%ec%bb%a4%ed%94%bc-%ec%b6%94%ec%b6%9c-qsr%ec%9d%98-%eb%9c%a8%ea%b1%b0%ec%9a%b4-%ec%bb%a4%ed%94%bc-%ec%84%b1%ea%b3%b5-%ec%9d%b4%ec%95%bc%ea%b8%b0\/"},"modified":"2025-05-21T05:45:54","modified_gmt":"2025-05-21T10:45:54","slug":"%ea%b8%b0%eb%8c%80-%ec%9d%b4%ec%83%81%ec%9d%98-%ec%bb%a4%ed%94%bc-%ec%b6%94%ec%b6%9c-qsr%ec%9d%98-%eb%9c%a8%ea%b1%b0%ec%9a%b4-%ec%bb%a4%ed%94%bc-%ec%84%b1%ea%b3%b5-%ec%9d%b4%ec%95%bc%ea%b8%b0","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/ko\/case-study\/%ea%b8%b0%eb%8c%80-%ec%9d%b4%ec%83%81%ec%9d%98-%ec%bb%a4%ed%94%bc-%ec%b6%94%ec%b6%9c-qsr%ec%9d%98-%eb%9c%a8%ea%b1%b0%ec%9a%b4-%ec%bb%a4%ed%94%bc-%ec%84%b1%ea%b3%b5-%ec%9d%b4%ec%95%bc%ea%b8%b0\/","title":{"rendered":"\uae30\ub300 \uc774\uc0c1\uc758 \ucee4\ud53c \ucd94\ucd9c: QSR\uc758 \ub728\uac70\uc6b4 \ucee4\ud53c \uc131\uacf5 \uc774\uc57c\uae30"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\uae30\ud68c<\/h2>\n\n<p>\ubbf8\uad6d\uc758 \uc8fc\uc694 \ud328\uc2a4\ud2b8\ud478\ub4dc \ub808\uc2a4\ud1a0\ub791(OSR)\uc740 \ud56b \ucee4\ud53c \ud310\ub9e4\ub97c \ub298\ub9ac\uace0 \uc544\uce68 \uba54\ub274 \ucd9c\uc2dc\ub97c \uc900\ube44\ud558\uace0\uc790 \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 \uc544\uce68 \uba54\ub274\uc640 \uc798 \uc5b4\uc6b8\ub9ac\ub294 \ud56b \ucee4\ud53c \ube14\ub80c\ub4dc\ub97c \ucc3e\uace0 \uc788\uc5c8\uace0, \uc720\uba85\ud55c \ucee4\ud53c\uc20d \ube14\ub80c\ub4dc\ub97c \ubaa8\ubc29\ud558\ub294 \uac83\uc774 \ucd5c\uc120\uc774\ub77c\uace0 \uacb0\uc815\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub4e4\uc740 Westrock Coffee\uc5d0\uac8c \uce74\ud398 \ube14\ub80c\ub4dc\ub97c \ub9cc\ub4e4\uc5b4 \ub728\uac70\uc6b4 \ucee4\ud53c \ud310\ub9e4\ub97c \ucd09\uc9c4\ud574 \ub2ec\ub77c\uace0 \ub3c4\uc804\ud588\uc2b5\ub2c8\ub2e4.  <\/p>\n\n<h2 class=\"wp-block-heading\">\uc6e8\uc2a4\ud2b8\ub85d \ucee4\ud53c \uc811\uadfc\ubc95<\/h2>\n\n<p>\uc6e8\uc2a4\ud2b8\ub85d \ucee4\ud53c\ub294 \uace0\uac1d\uc758 \ub9d0\uc744 \ub4e3\ub294 \uac83\uc744 \ucd5c\uc6b0\uc120\uc73c\ub85c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098, \uc6b0\ub9ac\ub294 \ud2b8\ub798\ud53d\uc744 \uc99d\uac00\uc2dc\ud0a4\uace0 \ub9e4\ucd9c\uc744 \uc99d\ub300\uc2dc\ud0a4\uae30\uc5d0 \uac00\uc7a5 \uc801\ud569\ud558\ub2e4\uace0 \uc0dd\uac01\ud558\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\uc744 \ucd94\ucc9c\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ub300\uc2e0, \uc800\ud76c \ud300\uc740 \uace0\uac1d\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud55c \ud56b \ucee4\ud53c \ube14\ub80c\ub4dc\ub97c \uacb0\uc815\ud558\uae30 \uc704\ud574 \uad00\ub828 \uc5f0\uad6c\uc640 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uace0 \ubd84\uc11d\ud558\uba70 \ucca0\uc800\ud55c \uacbd\uc7c1 \ud658\uacbd \ubd84\uc11d\uc744 \uc218\ud589\ud569\ub2c8\ub2e4.  <\/p>\n\n<p>\uad81\uadf9\uc801\uc73c\ub85c, 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\uc788\uc5c8\uae30 \ub54c\ubb38\uc5d0 \uc57d\uac04\uc758 \ub9dd\uc124\uc784\uc774 \uc788\uc5c8\uc9c0\ub9cc, \uadf8\ub4e4\uc740 \uc6b0\ub9ac \ud300\uc774 \ub9cc\ub4e0 Westrock Coffee\uc758 \ucd94\ucc9c \ube14\ub80c\ub4dc\ub97c \uadf8\ub4e4\uc758 \ube0c\ub79c\ub4dc\uc5d0 \uc801\ud569\ud55c \ube14\ub80c\ub4dc\ub85c \ud14c\uc2a4\ud2b8\ud574\ubcf4\uae30\ub85c \ub3d9\uc758\ud588\uc2b5\ub2c8\ub2e4. \uc2b9\uc778 \ud6c4, \uadf8 \ube14\ub80c\ub4dc\ub294 \uc8fc\uc694 \ub3c4\uc2dc\uc640 \ud574\ub2f9 \uc9c0\uc5ed\uc758 \ub2e4\ub978 \uc8fc\uc694 QSR\ub4e4\uacfc \ube44\uad50\ud558\uc5ec \ud14c\uc2a4\ud2b8\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n<h2 class=\"wp-block-heading\">\uacb0\uacfc<\/h2>\n\n<p>Westrock Coffee \ucd94\ucc9c \ube14\ub80c\ub4dc\ub294 \ucd08\uae30 QSR \ud14c\uc2a4\ud2b8\uc5d0\uc11c \ub9e4\uc6b0 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \ubcf4\uc600\uc73c\uba70, \ud574\ub2f9 \uc9c0\uc5ed\uc758 \ub2e4\ub978 QSR \uacbd\uc7c1\uc5c5\uccb4\ub4e4\uacfc \ube44\uad50\ud588\uc744 \ub54c \uae30\ub300\ub97c \ucd08\uacfc\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n<p>\uc0c8\ub85c\uc6b4 \ube14\ub80c\ub4dc\ub294 \uadf8\ub4e4\uc758 \uac00\ub9f9\uc810\uc8fc\ub4e4\uc5d0 \uc758\ud574 \ub300\uaddc\ubaa8\ub85c \ucc44\ud0dd\ub418\uc5c8\uace0, \ubaa8\ub4e0 \ub9e4\uc7a5\uc5d0 \ubc95\uc778 \ucc28\uc6d0\uc5d0\uc11c \ubc30\ud3ec\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc624\ub298\ub0a0, \uc774 \ube14\ub80c\ub4dc\ub294 \uc774 QSR\uc5d0\uc11c \uc81c\uacf5\ub418\ub294 \ud56b \ucee4\ud53c\uc774\uba70, \uc544\uce68 \uc2dc\uac04\ub300\uc5d0 \uc644\ubcbd\ud55c \ube14\ub80c\ub4dc\uc785\ub2c8\ub2e4. \uc6e8\uc2a4\ud2b8\ub85d\uc758 \uc5f0\uad6c\uc640 \uc81c\ud488 \uac1c\ubc1c\uc758 \uc870\ud654, \uadf8\ub9ac\uace0 \uc694\ub9ac\uc801 \ud568\uc758\ub97c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc6e8\uc2a4\ud2b8\ub85d \ucee4\ud53c\ub97c \ucc28\ubcc4\ud654\uc2dc\ud0b5\ub2c8\ub2e4. \uc6b0\ub9ac\ub294 \ud55c \uac00\uc9c0 \uad6c\uc131 \uc694\uc18c\uc5d0\ub9cc \uc9d1\uc911\ud558\uae30\ubcf4\ub2e4\ub294 \uc804\uccb4 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