{"id":4953,"date":"2022-03-08T15:20:56","date_gmt":"2022-03-08T20:20:56","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/news\/westrock-coffee-company-y-sd-coffee-tea-anuncian-que-avanzaran-bajo-una-sola-marca\/"},"modified":"2025-05-20T07:39:56","modified_gmt":"2025-05-20T12:39:56","slug":"westrock-coffee-company-y-sd-coffee-tea-anuncian-que-avanzaran-bajo-una-sola-marca","status":"publish","type":"news","link":"https:\/\/www.westrockcoffee.com\/es\/news\/westrock-coffee-company-y-sd-coffee-tea-anuncian-que-avanzaran-bajo-una-sola-marca\/","title":{"rendered":"Westrock Coffee Company y S&amp;D Coffee &amp; Tea Anuncian que Avanzar\u00e1n Bajo Una Sola Marca"},"content":{"rendered":"<p><strong><span><img decoding=\"async\" src=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/09\/Westrock_Vertical_Logo_One_Color_RGB_ad662968-7c84-4733-a195-5fba23a182a4_480x480.png\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"><\/span><\/strong><\/p>\n<p><strong><span>LITTLE ROCK, Ark. (8 de marzo de 2022) &#8211; <\/span><\/strong><span>Westrock Coffee Company, LLC (Westrock Coffee) y S&amp;D Coffee &amp; Tea (S&amp;D), una subsidiaria de Westrock Coffee, anunciaron hoy un rebranding unificado, que introducir\u00e1 una nueva identidad visual como una sola organizaci\u00f3n. De ahora en adelante, las dos empresas comenzar\u00e1n a ofrecer servicios bajo un solo nombre, Westrock Coffee, reforzando el compromiso compartido de ambas organizaciones de construir y operar de manera eficiente la cadena de suministro integrada de caf\u00e9, t\u00e9 y extractos m\u00e1s destacada del mundo.  <\/span><\/p>\n<p><span>\u00abLa marca no se trata solo de un nuevo logo y sus colores asociados, nuestra marca es lo que vivimos todos los d\u00edas, y este cambio visual se\u00f1ala nuestro compromiso inquebrantable con las personas que nos impulsan,\u00bb dijo Scott Ford, CEO y cofundador de Westrock Coffee. \u00abAl buscar presentar nuestra organizaci\u00f3n a m\u00e1s y m\u00e1s clientes en todo el mundo, nos damos cuenta de una mayor oportunidad para acelerar nuestra misi\u00f3n como uno solo, y la necesidad de continuidad de la marca es fundamental para nuestro \u00e9xito.\u00bb  <\/span><\/p>\n<p><span>En 2020, Westrock Coffee adquiri\u00f3 S&amp;D, combinando al principal proveedor de caf\u00e9 de marca privada para el comercio minorista con el principal proveedor de caf\u00e9, t\u00e9 y extractos para el servicio de alimentos. La empresa combinada se est\u00e1 preparando para un crecimiento futuro bajo el nombre de Westrock Coffee y recientemente anunci\u00f3 la expansi\u00f3n de sus instalaciones globales de desarrollo, fabricaci\u00f3n y envasado de caf\u00e9, t\u00e9 y extractos en el centro de Arkansas, Concord, Carolina del Norte, y Johor Bahru, Malasia.  <\/span><\/p>\n<p><span>Los socios y clientes de Westrock Coffee ver\u00e1n un nuevo logo modernizado que aparecer\u00e1 en todos los medios y materiales, incluyendo la se\u00f1alizaci\u00f3n de edificios, la marca de la flota, las plataformas de redes sociales y las comunicaciones tradicionales y digitales. Para coincidir con el cambio de marca, Westrock Coffee lanz\u00f3 un sitio web redise\u00f1ado, que refleja las ofertas de la marca combinada, y que se puede encontrar en <a href=\"https:\/\/www.westrockcoffee.com\/es\/\">WestrockCoffee.com.<\/a> <\/span><\/p>\n<p><span>\u201cNuestra marca unificada aporta nueva vida y oportunidades a nuestra organizaci\u00f3n en crecimiento, permiti\u00e9ndonos centrarnos en una mayor transparencia para las personas que nos impulsan y optimizar nuestra cadena de suministro para el beneficio de nuestros socios agricultores y nuestros valiosos clientes,\u201d dijo Ford.<\/span><span> <\/span><\/p>\n<p style=\"text-align: center;\"><span>###<\/span><strong><span> <\/span><\/strong><\/p>\n<p><strong><span>Acerca de Westrock Coffee Company<\/span><\/strong><\/p>\n<p><span>W<\/span><span>estrock Coffee Company, LLC es el principal proveedor integrado de servicios de caf\u00e9, t\u00e9 y extractos en los Estados Unidos, ofreciendo abastecimiento y financiamiento de caf\u00e9, gesti\u00f3n de la cadena de suministro, desarrollo de productos, tostado, envasado y servicios de distribuci\u00f3n a minoristas, restaurantes, tiendas de conveniencia, cuentas comerciales y clientes de hospitalidad en todo el mundo. Con oficinas en 10 pa\u00edses, la empresa obtiene caf\u00e9 y t\u00e9 de 35 pa\u00edses de origen. <\/span><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LITTLE ROCK, Ark. (8 de marzo de 2022) &#8211; Westrock Coffee Company, LLC (Westrock Coffee) y S&amp;D Coffee &amp; Tea (S&amp;D), una subsidiaria de Westrock Coffee, anunciaron hoy un rebranding unificado, que introducir\u00e1 una nueva identidad visual como una sola organizaci\u00f3n. De ahora en adelante, las dos empresas comenzar\u00e1n a ofrecer servicios bajo un solo [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4955,"template":"","meta":{"_acf_changed":false,"content-type":""},"categories":[125],"tags":[],"ppma_author":[56],"class_list":["post-4953","news","type-news","status-publish","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Westrock Coffee Company y S&amp;D Coffee &amp; Tea Anuncian que Avanzar\u00e1n Bajo Una Sola Marca % | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/es\/news\/westrock-coffee-company-y-sd-coffee-tea-anuncian-que-avanzaran-bajo-una-sola-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Westrock Coffee Company y S&amp;D Coffee &amp; Tea Anuncian que Avanzar\u00e1n Bajo Una Sola Marca % | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"LITTLE ROCK, Ark. (8 de marzo de 2022) &#8211; Westrock Coffee Company, LLC (Westrock Coffee) y S&amp;D Coffee &amp; Tea (S&amp;D), una subsidiaria de Westrock Coffee, anunciaron hoy un rebranding unificado, que introducir\u00e1 una nueva identidad visual como una sola organizaci\u00f3n. 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