{"id":4660,"date":"2024-10-09T18:29:18","date_gmt":"2024-10-09T23:29:18","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/raices-reales-un-camino-mas-accesible-hacia-el-cafe-sostenible\/"},"modified":"2025-05-21T05:48:55","modified_gmt":"2025-05-21T10:48:55","slug":"raices-reales-un-camino-mas-accesible-hacia-el-cafe-sostenible","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/es\/case-study\/raices-reales-un-camino-mas-accesible-hacia-el-cafe-sostenible\/","title":{"rendered":"Ra\u00edces Reales: Un Camino M\u00e1s Accesible hacia el Caf\u00e9 Sostenible"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n<p>Las principales marcas de tiendas de conveniencia y distribuci\u00f3n en EE. UU. necesitaban una opci\u00f3n de caf\u00e9 que cumpliera con los requisitos sociales y ambientales primarios a un precio m\u00e1s bajo que las certificaciones. El suministro sostenible y la protecci\u00f3n de la marca a un precio m\u00e1s bajo requer\u00edan un nuevo tipo de cadena de suministro que necesitaba menos auditor\u00edas y m\u00e1s apoyo espec\u00edfico para los agricultores. <\/p>\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n<p>Creamos Real Roots\u2122 con socios de la cadena de suministro que adoptan un enfoque de tolerancia cero hacia los problemas sociales y ambientales inaceptables, mientras brindan a los agricultores servicios b\u00e1sicos de asistencia en sostenibilidad a un costo premium accesible.<\/p>\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>Caf\u00e9 Real Roots\u2122 disponible de 18 or\u00edgenes<\/li>\n\n\n\n<li>M\u00e1s de 10,000 visitas de servicio t\u00e9cnico a agricultores en 2023<\/li>\n\n\n\n<li>Hist\u00f3ricamente, las primas de sostenibilidad han sido m\u00e1s bajas que las certificaciones.<\/li>\n\n\n\n<li>Garant\u00eda de abastecimiento responsable para nuestros clientes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Soluci\u00f3n Las principales marcas de tiendas de conveniencia y distribuci\u00f3n en EE. UU. necesitaban una opci\u00f3n de caf\u00e9 que cumpliera con los requisitos sociales y ambientales primarios a un precio m\u00e1s bajo que las certificaciones. El suministro sostenible y la protecci\u00f3n de la marca a un precio m\u00e1s bajo requer\u00edan un nuevo tipo de cadena [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":4662,"menu_order":0,"template":"","meta":{"_acf_changed":true,"content-type":""},"categories":[132,127],"tags":[],"ppma_author":[55],"class_list":["post-4660","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-cafe","category-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ra\u00edces Reales: Un Camino M\u00e1s Accesible hacia el Caf\u00e9 Sostenible | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/es\/case-study\/raices-reales-un-camino-mas-accesible-hacia-el-cafe-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ra\u00edces Reales: Un Camino M\u00e1s Accesible hacia el Caf\u00e9 Sostenible | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"Soluci\u00f3n Las principales marcas de tiendas de conveniencia y distribuci\u00f3n en EE. 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