{"id":4656,"date":"2024-10-09T18:34:28","date_gmt":"2024-10-09T23:34:28","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/farmer-direct-verified-trazabilidad-de-principio-a-fin-para-un-cafe-sostenible\/"},"modified":"2025-05-21T05:48:41","modified_gmt":"2025-05-21T10:48:41","slug":"farmer-direct-verified-trazabilidad-de-principio-a-fin-para-un-cafe-sostenible","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/es\/case-study\/farmer-direct-verified-trazabilidad-de-principio-a-fin-para-un-cafe-sostenible\/","title":{"rendered":"Farmer Direct Verified: Trazabilidad de principio a fin para un caf\u00e9 sostenible"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n<p>Un importante minorista\/grocer quer\u00eda una trazabilidad 100% digital desde el agricultor hasta el producto terminado para su marca de etiqueta privada, adem\u00e1s de sus compras est\u00e1ndar certificadas para sus productos.<\/p>\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n<p>Creamos Farmer Direct Verified\u00ae. Este es un sistema de trazabilidad digital, un proceso de producci\u00f3n manufacturera y una red de proveedores estrat\u00e9gicos que se puede superponer a cualquier plataforma de abastecimiento sostenible, incluidas las certificaciones. Nos permite capturar el nombre del agricultor, la ubicaci\u00f3n, la cadena de suministro y los detalles de la transacci\u00f3n de cada grano en el sistema, rastre\u00e1ndolo desde el punto de venta del agricultor hasta el producto empaquetado entregado al cliente.  <\/p>\n\n<h2 class=\"wp-block-heading\">Resultados<\/h2>\n\n<ul class=\"wp-block-list\">\n<li>13 millones de libras de caf\u00e9 rastreadas desde el cliente hasta 48,858 agricultores certificados solo en 2023. <\/li>\n\n\n\n<li>19 productos terminados digitalmente rastreables entregados a nuestros clientes<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Una soluci\u00f3n digital para minoristas y comerciantes que buscan transparencia y responsabilidad<\/p>\n","protected":false},"author":6,"featured_media":4658,"menu_order":0,"template":"","meta":{"_acf_changed":true,"content-type":""},"categories":[132,134,127],"tags":[],"ppma_author":[55],"class_list":["post-4656","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-cafe","category-retail-y-cpg","category-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farmer Direct Verified: Trazabilidad de principio a fin para un caf\u00e9 sostenible | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/es\/case-study\/farmer-direct-verified-trazabilidad-de-principio-a-fin-para-un-cafe-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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