{"id":4563,"date":"2024-10-09T20:17:47","date_gmt":"2024-10-10T01:17:47","guid":{"rendered":"https:\/\/westrockcoffee.wpenginepowered.com\/case-study\/preparando-para-el-exito-personalizando-el-cafe-para-la-nueva-oferta-de-un-qsr\/"},"modified":"2025-05-21T05:43:59","modified_gmt":"2025-05-21T10:43:59","slug":"preparando-para-el-exito-personalizando-el-cafe-para-la-nueva-oferta-de-un-qsr","status":"publish","type":"case-study","link":"https:\/\/www.westrockcoffee.com\/es\/case-study\/preparando-para-el-exito-personalizando-el-cafe-para-la-nueva-oferta-de-un-qsr\/","title":{"rendered":"Preparando para el \u00c9xito: Personalizando el Caf\u00e9 para la Nueva Oferta de un QSR"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n<p>Un destacado restaurante de servicio r\u00e1pido (QSR) en los Estados Unidos que busca elevar su oferta de caf\u00e9 fr\u00edo. Dado que Westrock Coffee suministra su mezcla de caf\u00e9 caliente y est\u00e1 teniendo un buen rendimiento, solicitaron nuestra ayuda para utilizar la misma mezcla en un formato de caf\u00e9 fr\u00edo. <\/p>\n\n<h2 class=\"wp-block-heading\">Soluci\u00f3n<\/h2>\n\n<p>Westrock Coffee reconoci\u00f3 que, aunque su mezcla de caf\u00e9 caliente estaba prosperando, las preferencias de los consumidores y el perfil general de un bebedor de caf\u00e9 fr\u00edo son diferentes. Al ofrecer educaci\u00f3n, realizar investigaciones de mercado y proporcionar informaci\u00f3n valiosa, guiamos al QSR para que entendiera que lo mejor era introducir una nueva mezcla de caf\u00e9 fr\u00edo adaptada para asegurar el \u00e9xito. <\/p>\n\n<h2 class=\"wp-block-heading\">Resultado<\/h2>\n\n<p>Se desarroll\u00f3 una mezcla de caf\u00e9 espec\u00edfica para cold brew para ayudar a la cadena de QSR a apoyar el lanzamiento de un nuevo men\u00fa de desayuno. No solo la nueva mezcla combin\u00f3 exitosamente con los art\u00edculos del desayuno, sino que tambi\u00e9n surgi\u00f3 como una oferta de caf\u00e9 fr\u00edo para todo el d\u00eda, impulsando las ventas del QSR en m\u00faltiples ubicaciones. <\/p>\n\n<p>La combinaci\u00f3n de investigaci\u00f3n y desarrollo de productos junto con la comprensi\u00f3n de las implicaciones culinarias hace que Westrock Coffee sea \u00fanico en la industria al considerar la imagen completa del men\u00fa en lugar de solo un componente.<\/p>\n\n<p>Westrock Coffee es su socio de confianza comprometido a prepararlo para el \u00e9xito a largo plazo. Realizamos la investigaci\u00f3n de mercado adecuada para hacer las mejores recomendaciones, mientras que tambi\u00e9n hacemos de sus objetivos una prioridad. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un destacado restaurante de servicio r\u00e1pido (QSR) en los Estados Unidos que busca elevar su oferta de caf\u00e9 fr\u00edo. Dado que Westrock Coffee suministra su mezcla de caf\u00e9 caliente y est\u00e1 teniendo un buen rendimiento, solicitaron nuestra ayuda para utilizar la misma mezcla en un formato de caf\u00e9 fr\u00edo. <\/p>\n","protected":false},"author":6,"featured_media":4565,"menu_order":0,"template":"","meta":{"_acf_changed":true,"content-type":""},"categories":[132],"tags":[],"ppma_author":[55],"class_list":["post-4563","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","category-cafe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Preparando para el \u00c9xito: Personalizando el Caf\u00e9 para la Nueva Oferta de un QSR | Westrock Coffee<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.westrockcoffee.com\/es\/case-study\/preparando-para-el-exito-personalizando-el-cafe-para-la-nueva-oferta-de-un-qsr\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preparando para el \u00c9xito: Personalizando el Caf\u00e9 para la Nueva Oferta de un QSR | Westrock Coffee\" \/>\n<meta property=\"og:description\" content=\"Un destacado restaurante de servicio r\u00e1pido (QSR) en los Estados Unidos que busca elevar su oferta de caf\u00e9 fr\u00edo. Dado que Westrock Coffee suministra su mezcla de caf\u00e9 caliente y est\u00e1 teniendo un buen rendimiento, solicitaron nuestra ayuda para utilizar la misma mezcla en un formato de caf\u00e9 fr\u00edo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.westrockcoffee.com\/es\/case-study\/preparando-para-el-exito-personalizando-el-cafe-para-la-nueva-oferta-de-un-qsr\/\" \/>\n<meta property=\"og:site_name\" content=\"Westrock Coffee\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T10:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.westrockcoffee.com\/wp-content\/uploads\/2024\/10\/Brewing-for-Success-Tailoring-Coffee-for-a-QSRs-New-Offering-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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